![]() ![]() Readers are given the courtesy of a source link, though it falsely claims to lead you to the "original" version of the text, which is a notional upgrade from the chain-letter days. The "body" of this post belies its roots: It's a first-person, life-affirming letter from a man you don't know but feel like you could the font even changes to and from bold. Consider how natural this looks:įwd: Fwd: Fwd: This recently married man just realized marriage is not for him. (Sample headline: "What He Has To Say About Your Favorite Products And Brands Should Do More Than Worry You.") Slightly older internet users will recognize something old and essential about these ultra-sharable, context-free packets of emotion: They are, in all ways but technically, email chain letters. ![]() It is published on a site that clearly mimics the style, down to the font, of Upworthy, a new, wildly successful media company that specializes in packaging political and social advocacy videos in ways likely to get them shared on Facebook. The story is both jarringly new and eerily familiar. This would suggest that the ViralNova post has been viewed over 12,000,000 times. An unrelated BuzzFeed post published on the same day has racked up 286,000 likes, which correlated with about 3,700,000 total views. ![]() You Have To Read What He Wrote."Īs of today, it has been liked 973,000 times on Facebook. 3, 2013, a little-known website called ViralNova posted a story under the headline, "This Recently Married Man Just Realized Marriage Is Not For Him. ![]()
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